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Marketing concept the marketing concept holds that achieving organisational goals depends on knowing the needs and wants of target markets and delivering the desired. The marketing concept demands that the strategic decisions made by the company are taken keeping the customer in mind especially the needs wants and demands. The marketing concept is the strategy that firms adopt to satisfy customers needs, increase sales, maximize profit and beat competition in the market. There are 5 different concepts of marketing, each of which vary in the function that they deal with the concepts of marketing were updated with time for example.
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A lesson on the marketing concept for marketing learners, teachers and professionals from wwwmarketingteachercom.
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